Tool support for detection and analysis of following and leadership behavior of pedestrians from mobile sensing data

The vast availability ofmobile phoneswith built-inmovement and location sensors enables the collection of detailed information about human movement even indoors. As mobility is a key element of many processes and activities, an interesting class of information to extract is movement patterns that quantify how humans move, interact and group. In this paper we propose methods for detecting two common pedestrian movement patterns, namely individual following relations and group leadership. The proposed methods for identifying following patterns employ machine learning on features derived using similarity analysis on time-lagged sequences of WiFi measurements containing either raw signal strength values or derived locations. To detect leadership we combine the individual following relations into directed graphs and detect leadership within groups by graph link analysis. Methods for detecting these movement patterns open up new possibilities in – amongst others – computational social science, reality mining, marketing research and location-based gaming. We provide evaluation results that show error rates down to 7%, improving over state-of-the-artmethodswith up to eleven percentage points for following patterns and up to twenty percentage points for leadership patterns. Furthermore, we provide an analysis of the computational efficiency of the proposed methods and present visualizations for the analysis of detected patterns. Our methods are, contrary to state of the art, also applicable in challenging indoor environments, e.g., multi-story buildings. This implies that even quite small samples allow us to detect information such as how events and campaigns in multi-story shopping malls may trigger following in small groups, or which group members typically take the lead when triggered by e.g. commercials, or how rescue or police forces act during training exercises. © 2013 Elsevier B.V. All rights reserved.